April 15th, 2009 by Robyn Tippins
When I talk SEO, most people new to internet marketing want to know what keywords are and how to use them. Many still think that appropriate keyword usage is just keyword stuffing at it’s best. ::sigh::
There is never a reason to ‘fool’ the search engines with keyword stuffing, unless you are a Tool. And, yes, I mean tool as in a clever way to say jerk, not tool as in a useful thing that get’s stuff done. But, I digress…
Search engines like keywords. They literally eat them up. By understanding keywords and SEO, you are helping both Google, and Yahoo!, to provide relevant results (disclaimer, I work for Yahoo!). Keywords tell search engines what your site is about. Using keywords in ‘key’ places is what makes your site appear high up in search engine results pages (SERPs). If I want to rank well for the term SEO, I’m going to use ‘SEO’ all over my site. But, it’s not just the main word that’s important. The words that often appear with ‘SEO’ are key as well. Words like relevance, SERPs, H1 tags, keywords, etc. tell the search engines that they can trust my usage of SEO, because there are other words that usually appear with this word in natural language groupings.
In my daily wanderings, I found this SEO tutorial for the person who is new to SEO. I hope it helps.
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December 31st, 2008 by Robyn Tippins
I’m very impressed to see these thoughtful blogging guidelines from the US Air Force. Corporations should take some notes from these very clear tips, that also leave room for creative response.
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December 9th, 2008 by Robyn Tippins
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December 9th, 2008 by Robyn Tippins
Let’s see if I got this right 
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November 19th, 2008 by Robyn Tippins
Jeff Pulver is putting together a conference and is looking for speakers.
So I’m putting out this “Call for Speakers” and looking for creative, out-of-the-box thinkers to come forward and pitch me about a topic they are passionate about and would like to speak about. (Practical talks are also welcome.)
What I hope to bring together is a gathering of people with a variety of backgrounds and industries and together explore the future of where things are going and what business models will be used to provide the dollar returns needed to get us there. I expect to bring together people from across the worlds of: Media / Internet / Communications / Entertainment. Something I would call a “MICE” event.
If you are interested in speaking at SocComm, and or would like to suggest a speaker, please contact me ASAP. The deadline for speaking proposals is December 5th but the first to approach me will be the first I consider for the event.
If you are interested in pitching your idea to him, do it via email.
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